ROA

We created a custom fashion accessories set for Puerto Rican trap artist Roa; a collection composed of a performance glove; a skullcap; and a basketball headband, each crafted to amplify his dark; street-driven identity. Every piece was intervened manually using airbrush; hand-painting; vinyl heat press transfer; and embroidery; transforming base items into iconic garments tied to his visual narrative.

The set was delivered in a fully customized box, reinforcing the conceptual value of the project. Designed for shows; music videos; and digital content, the pieces became a natural extension of Roa’s persona.

The impact was notable across platforms; clips featuring the set reached 108K views on TikTok with 11.2K likes; and 76K views on Instagram, where it was shared by his biggest fan account. The project strengthened his stage identity; expanded his visual language; and opened the door to future collaborations.