DJ Slit – Perreito Social

We shaped part of visual identity for Perreito Social; New Jersey leading Latin party.

The project included original illustrations inspired by paisa culture and Medellín nightlife; a unique flame symbol; and a full merch line composed of crew and public t-shirts; bandanas; visors; stickers; flags; badges; fans; and venue posters. All graphics were 100% hand-created, applied through screenprinting; embroidery; and heat transfer vinyl. The visual system expanded into digital content, guiding a new art direction that strengthened the brand’s presence across social platforms.

The collection debuted at a special launch event and has since been used weekly by the entire crew. Across social media, the project reached more than 17K views, with strong engagement and reposts from Perreito Social’s own community. The work helped position the party as a cultural movement where art; music; and nightlife merge into a unified identity.