We built the
visual universe
of Colombian artist Nico Hernández; a concept rooted in nostalgia; tradition; and modern romanticism. The project included a full identity system with
logo; palette; icons; custom typography; symbolic elements such as anatomical hearts; flowers inspired by the Colombian orchid; and birds representing freedom and emotional depth.
We designed
sweatsuits; bandanas; hats; candles; and a card set featuring phrases from Nico’s love songs;
along with art direction for photography and stage visuals. The aesthetic combined surrealism and comic-inspired storytelling, positioning Nico as the protagonist of a futuristic; emotional world shaped by his music. All illustrations were
100% original,
drawing from regional culture and modern Latin identity.
Although the proposal was not materialized, it was highly praised by his team and stands as a showcase of our ability to fuse culture; symbolism; and narrative into a cohesive artistic universe.
